https://www.youtube.com/watch?v=QcNuJbEx5mk
Transcript
I got a question that I was asked at the start, you know. “Ron, you’ve been talking about $500.00, $500.00, $500.00. When do you spend…haven’t you ever spent more than $500.00 on an idea…on a promotion on anything?” And the answer’s actually yes, you know. I had two things…actually, these videos that you’re looking at right now, OK? I mean this is something all brand new, you know. Yes, it’s more than $500.00, OK? The book trailers, the whole thing, it’s like…it’s new. The new technology, it’s like is it going to work? I’m gambling on this, you know. I don’t have extra money, you know, just to spend. I look at it. I spend a lot of money on radio advertising in an area that I thought would work, was perfect and I lost every nickel. We didn’t get a single sale from it, you know, but there are times. I’ll just tell you that, you know, be…to hesitate. Don’t buy hype. Take a look, check out resources, check out others (1:00) and then go what you got and then be grown up when it doesn’t work and be grown up when it does work.
