Question, “Do I have to have a website to sell my book?” Answer, yes. I mean that…if you don’t have any other thing going for you marketing wise, you have to have a website, OK? And that website, OK, ties in with all your social media, OK? But your website is your base of operation.
Chapter 9: Book Sales & Distribution
The self published book that sells best has as much to do with the author and their commitment to selling their book as it does to do with subject matter or type. Generally speaking, self published non fiction does better than fiction but its mostly up to you… the author.
Back to the general question, general answer on marketing, you know. The thing with self-publishers is, you know, there’s no like silver bullet. I mean I can’t say like, “Well, give me $30,000 and, you know, you’re going to be rich and famous.
Probably the number one question I get is, “How am I going to sell my books?” And the number one answer to that is you’re on your own. It’s tough.
Shipping cost, big, big…only contention over the years, you know, with all people…as far as, you know, freight. You know, it’s gotten expensive. I mean go down to the gas pump, you know, and see what you’re paying for…all for fuel.
For the most part, the self-publisher’s not going to get a traditional book distributor, OK, which is basically salesmen going out and selling the books, you know, to all bookstores.
The Beanie Baby Handbook sold over 2 million copies but there is more to the answer then a simple number. The best selling self published book might be different then the most successful.. There is only one Best selling … there are thousands of most successful . Success is a relative term, especially when it comes to self publishing.
I got a question that I was asked at the start, you know. “Ron, you’ve been talking about $500.00, $500.00, $500.00. When do you spend…haven’t you ever spent more than $500.00 on an idea…on a promotion on anything?” And the answer’s actually yes, you know.
In depth interview with Book Marketing specialist, Christine Louise Holbaum, the PR Diva Queen
You have to think of a press release as an invitation to the media to learn more about what your book is about and possibly do something about it. That doesn’t mean that they’re going to. They make it seem that if you give them anywhere from $200.00 to $500.00 that somehow magically you’re gonna be on the front page of the New York Times, and that’s not realistic.
This is Ron Pramschufer, and welcome to Publishing Basics Radio, where weekly, we try to help you navigate the self‑publishing minefield. Wendy, you’re called the queen of cold calling. How did that all come about?
Ron Pramschufer: This is Ron Pramschufer, and welcome to Publishing Basics Radio, where weekly, we try to help you navigate the self-publishing minefield, so Eric, what’s a book distributor?
Ron Pramschufer: This is Ron Pramschufer, and welcome to Publish Basics Radio, where weekly we try to help you navigate the self publishing minefield. Brian, tell us a little bit about your book Call to Action.
This is Ron Pramschufer, and welcome to Publish Basics Radio, where weekly we try to help you navigate the self-publishing minefield. Brian, last week we had the queen of cold calling on the show. And I sort of think of you as the king of the non-bookstore sales. Fair description?