https://www.youtube.com/watch?v=MNYBmbYwzXQ
Transcript
How many books should I print? Now that’s a question I’m asked like all the time and first, I mean, you know, the obvious question is, you know…you want to print as many…you want to print one less than you can sell, right? But the problem is you have no idea how many you’re going to sell, OK. You…really, you’ve got to examine, I mean the…you know, you can buy one book, OK, with the print-on-demand, you know, digital technology where you can buy one book, two books, OK? You’re not going to make any money but, you know, you can buy them one or two at a time. Generally, what I tell people is if you know for sure that you can print…that you can sell 500 which is not that hard, if you can sell 500, go ahead and print 750 or 1,000. I mean it’s not that many real dollars more, OK, and it’s…you’ll get a lot better unit cost, OK? If you don’t have the idea where the first book is going to sell, go ahead and just print 100 and see what happens, (1:00) OK? And if there’s an interest beyond the 100, fine then you can come back and print more.
