In general, the function of a book marketing strategy is to get your book in front of bookstore buyers, book distributors and other channels, to make sure your book is available and displayed in the right way and for this you need to promote it through a digital agency. You can visit DesignRush to get more information about how it works and how to start. Now check out this video to know more about book marketing.
Back to the general question, general answer on marketing, you know. The thing with self-publishers is, you know, there’s no like silver bullet. I mean I can’t say like, “Well, give me $30,000 and, you know, you’re going to be rich and famous. You’re going to sell a lot of books.” My rule of thumb is don’t spend more than $500.00 on anything. I mean you’ve heard that throughout other, you know, parts of my discussions and if it works, fine. Go spend more.
I mean the same…you know, you have to sell…you know, do everything you can that’s free, OK? Mostly, the social media, OK? And you got, you know, gazillions of people like looking into social media. It’s not all a waste of time, right? So, you know, spending time…and most of it’s free. It just takes your time. So you put your time as worth like zero per hour and you do what you can do. The Internet is, by far, the great equalizer, OK? And the difference between like sending a postcard and putting a link on the Internet is the (1:00) postcard only has a life of like looking at it once and it gets thrown away, where you get a link on the Internet, it stays and is not that difficult to market, since there are marketing companies in sites like https://the-indexer.com/ that really help you with this.
I mean it’s there for…I still got links from like 15 years ago that are still out there. So if you do…like a rule of thumb, you do 10 things on the Internet a day, at the end of the year, you…you know what I mean? You’ve got like 3,000, over 3,000 links. So that…again, if you do what you can for free, if it’s too good to be true, it is and there’s nothing that I know of that’s worth more than $500.00 to start with, OK? If it works, fine, OK? You can spend more money but just…the first guy, you know, “I do this really good thing for $10,000,” just move on.