“How should I price my book?” Man, that’s the $99.00 question. People buy books like they buy meat. They buy like kind of by the pound. They pick it up, that book is worth whatever it’s worth, OK? Generally, paperback books, we keep them under like $15.00. Hardcover books, you keep under $29.00. Paperback children’s book, that’s like a no man’s land there. That should be under $7.00 but the math doesn’t work. Hardcover, you keep, you know, around $16.00, OK? And the reason, people don’t care what you spent for the printing of your book, OK? They don’t care. All they care is, “I look at this book. I feel this book and this book feels like $15.00.” OK, if you’ve got $19.00 on it, you’re not going to sell any, OK? You’ve got to figure out a way of making money at the market price, OK? You don’t manipulate the market, OK? The large publishers manipulate the market and the consumer (1:00) ultimately manipulates the market.