Offset printing, you know, again, a word a lot of people have heard, OK? It’s traditional printing, OK? It is what I started at in like 1969, offset printing. The idea behind offset printing is that the first book is very expensive but they get real cheap after that, OK? So the first book is a make ready. You’ve got plates, you’ve got, you know, the make ready, the hanging of the plates, the waste. You got, you know…once you get that first book, that’s, OK, you know, maybe a couple $1,000, OK? But then after that, they really…the press runs…everything runs real fast so they’re, you know, very cheap after that. So there’s a breaking…whether you run digital, whether you run offset comes down to that quantity. I may have to go a little longer on that one.
OK. So just pick up from where you left off.
(1:00) OK, that make ready cost, that first book cost is what you amortize out over a press run. So let’s pick a number like $1,000, OK, is the make ready cost. If you’re only doing 1,000…you know, if you’re only doing 100 books, right? That’s like $10.00 a book, OK? So it’s ridiculous. So you don’t put 100 books on an offset press. If you’re printing 1,000 books, OK, and it’s $1,000 initial cost, you’re spending out over $1,000. That’s only $1.00, right? So at that point, it really starts making sense. The actual breakeven point between digital and offset’s running about 600, 750. Above 750, that’s, say…you belong on an offset press, OK? It’s just math.