What kind of binding should I use for my children’s book, my illustrated children’s book? Generally, you’d think that you would go to paperback first because it’s less expensive, OK? In this case, with the self-publishing, you’re much better starting off with the hard cover version, OK, and this the reason. I sold printing to large children’s book publishers for many, many years. You’re competing on the paperback. You’re competing against publishers that are printing 10, 20, 30, 50, 100,000 of a title. So you’re a 32-page, you know, paperback children’s book, I can sell…at 100,000 copies, I can sell it to the publisher for like $0.25. You’re going to pay $3.00, $4.00. I mean you’re…and you’re competing against them, OK? With the hardcover book, even the large publishers, which is what you’re, you know, going up against, they print fewer copies. So they’ve got a higher price. So you’ve got…yes, it’s a higher (1:00) price but your…retail wise, you can still pretty much compete with the market.