OK, the question is, “Why shouldn’t I use a vanity press?” OK and I’ll use a nice word right now. I won’t call them “vanity press”. I’ll call them “paid to be published publishers”, right? So you’ve got self-publisher which you are the publisher and you’ve got paid to be published publishers, vanity press, whatever, OK, and that would be that whole collection of publishers that, you know, you generally think of like office solutions and all the, you know, derivatives of that company. OK, the problem, OK, that you get, if your goal in publishing is to make money which at the end of the day, 99…when I…I do a lot of seminars and, you know, I ask everybody, you know, “Do you plan on making money? Do you think you’re going to be able to make money?” And, you know, almost 100% of the hands go up and say, “Yeah, I think I can make money.” Well, you’re not going to make money if you use one of these paid to be published publishers and let me tell you why. OK, with self-publishing, OK…(1:00) and to do this comparison, we’re going to put the graphic up, OK, so you can see it at the end, OK, and to see what it…to focus on it because it’s very, very important. OK, with both of these, whether you’re the self-publisher or whether you’re with one of these paid to be published publishers, you’re paying all the cost, right? No matter what anybody tells you, there’s no…whatever…no, it doesn’t matter what they say. You are paying all the cost. You, the author, OK? The ISBN, totally about ownership, OK, which ownership means it’s transferrable, right? That you can move. You’re not tied legally to anybody, OK? As a self-publisher, you own the ISBN. With the paid to be published, they own the ISBN. So if you decide to leave them, you got to start all over again back from scratch. OK, the printing files, OK, we haven’t gotten into the files that were used to produce your book. They go to the printing press, OK? As a self…you paid for them. As a self-publisher, you own them, right? So if you decide…you get (2:00) mad and may want to go print someplace else, you do it, OK? You say, “Ron, goodbye, I’ll see you later,” OK? With these paid to be published publishers, guess what? Look in that contract. You don’t own those files. You can’t just pick up and leave, OK? You’re stuck, you know, with them. OK, now, with self publishing, you pay yourself a royalty when you’re doing your business plan, OK, and say, “Wow, royalty you’re paying to yourself.” You’re paying yourself a royalty. Just like with the paid to be published, they pay a royalty, right? So you got royalty-royalty. OK, the bottom line and this is the reason why you can’t make money with this other form, with this paid to be published, OK, is the publisher profit. This is the money that’s left over, right? The money that’s left over, that generally goes into marketing, right? With the paid to be published publisher, they make that money. The publisher profit goes to the publisher, OK? You’re over here. So with self-publisher, you make the money. So you’re not only making royalty, you’re making the profit (3:00) where with the paid to be published publisher, all you’re making is the royalty and you want it…you can’t…I mean you cannot like take a loss and make it up in volume. I mean all you have to do, you don’t even have to be that good with math, do the math. It doesn’t work, OK? And that’s because of that one large component, that publisher profit. If you’re the publisher, you want to be making it. If you’re paying all the bills, you want to be making it. You don’t want somebody else to be making it.